I’m Irina.
Food & Product Photographer based in Lyon, France
I’m a food and product photographer and stylist creating distinctive visual content for brands, agencies and restaurants in France and internationally.
My work combines photography, art direction and styling to create warm, engaging imagery designed not only to look beautiful, but to communicate a brand’s identity and make its products desirable.
Over the years, I’ve had the opportunity to work with international agencies and brands including Jack Daniel’s, BIC and Sheba, alongside local brands and restaurants.
A little about my journey
Creativity has always been part of my life. I earned my first diploma in Arts at 17, but eventually chose to pursue Economics, graduating from Peter the Great St. Petersburg Polytechnic University.
Before becoming a photographer, I worked in B2B marketing and communications across industrial companies, agencies and the non-profit sector. After moving to France, I also studied Economic Engineering at Grenoble Alpes University.
This background still influences the way I approach photography today: I don’t think about an image in isolation. I think about the brand, its audience, its message and where the image will live.
Then came my first camera.
What began with photographing and sharing my own recipes gradually turned into creating content for brands and their social media channels and eventually into my full-time work as a food and product photographer.
Becoming a mother also changed the way I look at food, everyday life and storytelling, and encouraged me to develop my creative practice even further.
Today, alongside my commercial work, I also share my experience with the next generation of creatives. I recently developed and taught a Product Photography module for ESUPCOM students in Lyon.
Let’s create something together.
Whether you’re launching a product, refreshing your brand imagery, developing a campaign or looking for compelling food content, I’d love to hear about your project.